Social Media Marketing is one of the most cost-effective marketing methods available, but it is by no means a one-size fits all approach.
There are several elements to consider, such as which channels are the most appropriate for your audiences, what type of content will resonate and achieve the most engagement and what your end objectives are.
Social media is a great way to reach your existing customers and a new audience. Paired with the right hashtags, you may expect to see your audience grow – but prepare to be patient.
Social Media content is best for humanising your brand, providing an insight into company culture and showing off your latest projects and testimonials – all key elements of building trust and showcasing your authenticity to your audience.
Whether it’s organic or paid social campaigns, we assess the impact of our social media marketing through monthly reporting, so you can see exactly where your management fee is going and get recommendations for our next social media approach, through social listening and understanding how your target marketing is engaging with your content.
Our expertise in social media...
Social Media Management Services
We offer monthly content planning and reactive services to help achieve your business goals, to take the stress out of knowing what to post next and to free up your time so you can focus on running your business.
Social Media Marketing Services
Have you established your customers' pain points, but not sure how to reach your social audience? We take a strategic approach into refining your social media marketing strategy to ensure you’re connecting with your customers. Social media is a long game after all…
Social Media Paid Ads
Did you know that social media ads are responsible for finding new products for 28% of internet users? Using social media platforms for paid advertising is effective as they can heavily influence your target audience’s purchasing decisions, sometimes without them even realising!
Twitter Marketing & Management
Twitter, the home of conversation. Start speaking to your customers in a way that aligns with your strategic business needs.
Facebook Marketing & Management
Did you know Facebook users increased by roughly 80 million between 2021 and 2022? Let us connect your business with your customers so that you can meet their needs.
TikTok Marketing & Management
TikTok is fast becoming one of the most influential and important social media platforms of the 21st century. With our help you can make sure you’re ahead of the game.
Instagram Marketing & Management
Instagram isn’t just about ‘pretty aesthetics’. If you’re not hitting the right audiences, you’ll be sure to bring in the wrong customers. Let us help with your Instagram marketing strategy.
LinkedIn Marketing & Management
We know what it means to get down to business. We’ll help you establish an effective LinkedIn marketing strategy and connect your business with industry professionals.
Contact Friel TODAY to see how we can help your business with its goals.
Clients often ask...
Why is social media important to businesses?
It allows your brand to connect and engage with potential customers where they are already active. You have the ability to create strong, engaging content, specific to each platform, to reach new audiences, build trust and authority, and to show your brand personality.
What is social media marketing?
SMM uses social media and social networks to market products and services, engage with existing customers, and reach new ones.
How effective is marketing on social media?
Social media is a long but effective game. It helps increase brand recognition, increase your inbound traffic, it's cost-effective, and you'll gain new customer insights, to name a few!
What are the most common methods businesses use to market themselves on social media?
Businesses can use organic social media, with the ability to incorporate paid socials to build and engage a following through pay-per-click advertising, branded or influencer generated content, display ads etc.
How much budget should I invest in social media marketing?
It completely depends on the size of your business, and what you want to gain from SMM. Every business should have a social strategy backed by a social media budget, and we can put together the best plan to suit your business.
Is social media a good platform for customer services?
Social media customer support is highly effective. It's a preferred mode for issue resolution as 64% of people would rather message than call a business, so don’t ignore those DM’s!
