A great brand should tell a great story, and this applies to all the different elements that make up your brand. It’s your "WHO?", your "WHAT?"and most importantly, your "WHY?"
From your logo and tone of voice to identifying your values and storytelling; these are all essential and intricate branding elements that fit the jigsaw pieces of your image together.
A well-defined and executed brand strategy affects
all aspects of a business and is directly connected to customers needs,
emotions, and competitive environments. A brand strategy is made up of
three core elements;
- the promise
- the positioning
- the performance
This all helps to define the long-term plan for the development of a successful brand.
We help our clients to define their brand purpose and implement a
strong brand strategy that resonates with their businesses values and
goals. A strong brand is far more than a logo and eye-catching colour
palette, it’s letting your values speak for them themselves and
understanding your target audience. It’s how you communicate with
stakeholders and customers and how you showcase your personality.
Our expertise in Brand Design/Development...
Brand Creation & Conception
From rebranding to creating an entirely new brand concept, we work closely with our clients to create a strong brand strategy, marketing collateral and beautiful designs that reflect your message and purpose. We help our clients to define their brand purpose and implement a strong brand strategy that resonates with your businesses’ values and goals.
Logo & Brand Design
A good logo and brand design help create an emotional connection with your customers. Visual consistency unifies a brand's messaging so that people instantly recognise it. With a strong visual identity, an organisation can communicate its purpose, mission and values effectively.
Rebranding Services
Strong brands make your product or service more likely to be chosen over the competition. In rebranding, organisations redevelop their old brand, so they can stand out from their competitors as they redevelop their corporate image and messaging. In situations where audience, geography, or products overlap, it can help create a new visual identity. Friel can pinpoint what needs to change to achieve the best outcome for your business.
Brand Marketing & Promotion
Brand promotion helps you stay ahead of your competitors in order for customers to keep choosing your business as their go-to and encourage loyalty. It will help attract new customers and get insights into customer behaviour. We’ll identify your target audience, define your objectives, and establish a sales pipeline to help you achieve your desired results.
Contact Friel TODAY to see how we can help your business with its goals.
At Friel, we don’t believe that one size fits all.
We will adapt our services to your needs specifically so you get the best possible outcome for your business. We understand that every business is different, which is why we’ll do our best to provide you with the best solution to support your business goals and get your business seen.
We believe that taking an integrated approach to marketing is crucial when developing a long-term strategy. Different elements compliment one another and can help to reinforce your message via different communication channels.
We use our extensive network to connect your business with opportunities, adapting your strategy to the ever-changing competitive landscape through strategic business development campaigns.
