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Whether you're a business owner, an in-house marketeer, a freelancer or simply someone who’s trying to grow your audience, you’ll understand the continuous struggle of thinking of original content. Brainstorming content ideas can sometimes be a frustrating process, especially if you’re already pushed for time!
From growing your social media channel to encouraging more users to visit your website, having a content strategy that aligns with your objectives can help you to achieve your long-term business goals. Constantly coming up with fresh and engaging content ideas on a month-by-month basis can sometimes be daunting, which is why we’ve put together a short but simply handy guide on creating great content - that won’t take you hours!
Highlighting company USP’s
Showcasing your unique selling proposition within your content shows that firstly, you have a great understanding of your audience demographic. After all, your USP is what sets you apart from your competitors and could be anything from a providing a great customer experience, the fact you sell an in-demand product, provide an innovative service or can demonstrate a competitive pricing structure.
Sharing testimonials and positive feedback
Let’s start with one of the most traditional, yet authentic methods of marketing – testimonials. Customer testimonials not only help you to build trust, but they can also work like referrals – because who better than to review your product or service than your customers?!
Think of the phrase, “the proof is in the pudding”; this type of content can help you to create an emotional connection with your audience and showcasing value, whilst also explaining the benefits of your products or services.
Repurposing old content ideas
By repurposing old content, not only do you save time for yourself further down the line, it also gives you an opportunity to get more value out of some of the older content, especially if it’s ‘evergreen content’ (content that doesn’t have an expiry date and continues to remain relevant).
Surveys
Conducting an online survey is a great way to build on content whilst showing your audience that their opinion matters. SurveyMonkey is a fantastic free platform that allows you to create and distribute surveys, as is Google Forms if you prefer to use a product from the Google family. Utilising the Q&A/survey feature on Instagram Stories can also be a great way to gather feedback from your audience. These can either be conversation starters or methods of research to help your brand make better informed marketing and business decisions about what your audience base likes.
Commenting on market data, legislative changes and trending topics
Creating content where you can discuss market data reports, legislative changes and trending topics in an educational and informative way is a brilliant way to showcase your expertise and values, whilst also inciting conversation. Remaining neutral isn’t always going to win you fans, so aligning yourself with issues that your brand resonates with an audience who is fully invested in your values can be key to driving emotional connection.
Video content ideas
Video content is one of the most popular methods of consuming information. It helps with conversion rates and when combined with a great strategy, can generate a great return on investment. Thanks to improvements in technology, it is now easier than ever for marketers to create high-quality video content for a wide range of channels. It’s a convenient and easy method of familiarising audiences with your brand personality, showing how your product/service works and showcasing those oh-so-vital case studies.
According to HubSpot, including video on a landing page can increase conversions by 80%!
Remember to consider what your end goal is and what the main objective of the social media post is. Ask yourself some of the following questions:
· What elements of my product or service will add value to my audience?
· What indicators will drive more traffic to the website?
· How can I engage my passive audience or reach a new audience? If I were in their shoes, what would I want to see?
· How can I showcase my brand's personality?
Once you’ve started to implement a content ideas strategy, the next step will be to analyse. Study your metrics, figure out what has and hasn’t worked and use your analytics to study whether your objectives are being achieved. If they are, awesome! If they’re not – adapt!
Hopefully, this is a helpful place for you to start if you’re stuck on coming up with social media content ideas. If you would like to speak to a member of our team about getting started on socials, then please contact us today.
