Who Are We?

Clare is our Managing Director and all-round digital marketing mastermind. She founded Friel in 2019 after making a name for herself as a business development expert in the construction industry, providing her clients with further opportunities for growth. Since then the agency has continued to grow under her leadership, utilising her extensive network of contacts alongside her exceptional communication skills to generate the best possible opportunities for our clients.

The Friel show wouldn’t run like clockwork if it wasn’t for our People and Finance Director, Shell. A fully trained accountant, she supports the team behind the scenes with all things finance and HR, while being a friendly and familiar face for clients with any contractual or administrative enquiries. She has been with Friel since day one of the business, with her cool head and methodical approach being instrumental to our growth.

Resident wordsmith Bracken isn’t just a walking, talking thesaurus – she knows how to turn our clients’ copy into something amazing. As a Content and Copywriting Executive, her diverse role sees her specialise in both long-form and short-form copy for our clients’ websites and physical marketing materials. She’s also a dab hand at all things social media, supporting clients in pushing out the best content tailor-made for each platform to help them achieve their goals.

Nia is our residential digital queen and is a fountain of knowledge on all things social media. As a Digital Marketing Apprentice, she ensures our clients are always up-to-date on the latest industry trends and stay one step ahead of the game. When she’s not designing eye-catching graphics or crafting captivating campaigns, she’s studying hard as she plots new ways to help our clients stand out from the crowd.

Lauren is a true PR all-rounder who has used her vast experience to help grow brands across the business world. She has been a key team player since day one, starting as an apprentice before rising through the ranks to become a Senior Account Manager and earning her MCIPR accreditation on the way. Her expertise in PR strategy and community relations – alongside her ability to stay calm and measured under pressure – make her someone all clients and colleagues can rely on in times of need.

Adam is a veteran national and regional newspaper journalist who uses his vast experience to secure widespread media coverage for our clients. As our Media Relations Lead, Adam uses his close relationships with journalists across the country to raise awareness of our clients’ work, crafting hard-hitting press releases written with the best possible angle. He’s also just as experienced in keeping them out of the press by leading our crisis communications service, drawing on his NCE Gold Standard in journalism and extensive knowledge of media law.

Lottie is a Senior Account Executive who utilises her exceptional communication skills to help put her clients in the spotlight. She’s well and truly made her mark on the industry since making the switch to marketing in 2022, building better brands in sectors such as construction, education, engineering and freight – but there are even more strings to her bow. She’s also got an amazing eye for detail – ironic given the spelling of her cats ‘Sox’ and ‘Slipperz’.

As our Senior Copywriter, former regional journalist Oliver loves nothing more than spinning a yarn about our clients’ latest exploits. His work has seen our clients scoop numerous national award wins, make a splash on newspaper front pages and secure prime-time TV news slots. Whether it’s blogs, press releases, features or award entries, Oliver’s pen is always primed and ready to write. He’s even written a speech for a former Queen of the Jungle!

Tony is our freelance digital marketing ace who specialises in all things PPC and SEO. His distinguished career has seen him work with budgets in their millions, helping big name brands like Hoseasons, Nvidia and Philips grow their business online. He’s just as passionate about supporting SMEs and unlocking the door to digital growth for smaller businesses, working seamlessly with the in-house Friel team on a range of clients and projects.